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CV

Professional Summary

​I am an expert in digital and corporate communication, Spanish and bilingual in English, with more than 12 years of experience elaborating, executing and leading communication strategies and multidisciplinary teams (own and external staff).

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I've worked in different sectors and managed projects related to ICT: digital economy, telecoms, open data, and public digital services -such as healthcare-; and scientific research: IT, software, and health.

 

I have been involved in the Healthcare sector -in terms of Communication and Marketing- in different ways. Firstly, in the digitization of the Spanish public healthcare system, adopting digital solutions to improve the quality of healthcare and the efficiency of the service provided. "Health online" or "e-Health" were two of the programs in which I actively participated, developed and implemented by Red.es. These programs made it possible to promote the Individual Health Card, the Internet Prior Appointment, the Electronic Prescription and the Electronic Health Record, among other things. Secondly, from the IMDEA Software Institute, in the provision of open-source code to developers of medical devices that require software, in cryptographic systems and in the development of quantum communications that will revolutionize the pharmaceutical and healthcare sector. I have also advised and collaborated in the creation of communication strategies related to precision nutrition aimed at curing diseases such as cancer, obesity or aging.

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I have extensive experience in the organization of national and international events in which I have led communication actions. Among them are the Spanish pavilions of the Mobile World Congress in Barcelona, Las Vegas and Shanghai, the annual meeting of the Internet Corporation for Assigned Names and Numbers (ICANN), the International Open Data Conference (IODC), the International Digital Content Forum (FICOD), the Spanish pavilion of the Digital Enterprise Show (DES), the Madrid is Science Fair, or Women and Girls in Science, among others.

 

On a daily basis I have dealt with multiple stakholders such as public institutions, associations, researchers, research centers, universities, academics and the media, for example. 

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I reinvent myself every time I arrive at a new place. I start with illusion, desire and enthusiasm to listen, learn, create and absorb as much as possible to discover its essence. Even the experience might endorse us, if we do not start from scratch, innovate and learn constantly, the ship will go down with us. 

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I am a creative person, with initiative, empathy and a can-do attitude to solve unforeseen challenges, able to effectively lead others and work collaboratively, self-confident and able to propose and manage new initiatives.

Skills

 Innovative    Problem-solving   Creative    Agile Learning    Multi-Task  Proactive    Resilient    Adaptative    Bold    Enthusiast   

Emotional  Intelligence    Content Strategy    Writing  

 Campaign Management    Branding    Social Media    Events Content   Creative Initiatives    PR    Copy

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Software Knowledge

PHOTOSHOP

INDESIGN

PREMIERE

AFTER EFFECTS

ILLUSTRATOR

HTML

WORDPRESS

DRUPAL

WIX

HUGO

90%

90%

90%

70%

80%

80%

70%

70%

90%

70%

Work Experience

2019-today

Communication Manager

IMDEA Software Institute

  • Elaboration and execution of the Institute’s global communication plan (PR, internal communication, crisis, image, advertising & SMM).

  • Develop the company's marketing plan -online and offline-.

  • Control and management of the total department's budget.

  • Preparation of dissemination materials: press releases, news, interviews, articles and newsletters.  In charge of sending to the media and publishing in corporate website, and international news agencies (EurekAlert! and AlphaGalileo).

  • Conceptualize, develop and craft speeches, presentations, briefings and other supporting material for external and internal events, and copywritung.

  • Expert in handling various typesetting, image and video editing programs. Elaboration of infographics, banners, frames, videos and audiovisual pills to be published in digital channels.

  • Media, stakeholders, and institutional relations.

  • Social Media and Community Manager.

  • Organization of online and face-to-face internal and external events and in charge of protocol.

  • Direction and management of PR agencies, graphic design, web, events, and audiovisual suppliers.

  • Responsible for the design, structure, architecture and content of the new corporate website project.

  • Collection and analysis of relevant information -from scientific papers- and develop concise and comprehensive messages that are easy to understand, crisp and memorable (storytelling).

  • Compilation and transformation of information, extracting the essences and aligning messages with overall business and communication strategy (Intranet and external digital platforms)

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Support and advice in the coordination of communication actions of IMDEA Institutes.

- Communication Responsible for REDIMadrid.

- Head of the Scientific Culture and Innovation Unit (UCC+i).

2014-2018

Corporate Communication Responsible

Red.es

Communication Manager for the Digital Dividend release

Communication Manager for the Digital Dividend release

Communication Manager for the 4G tech deployment at 800 MHz band

2013-2013

Corporate Communication Responsible

Boj & Partners - Red.es

Communication Manager for the Digital Dividend release

2012-2012

News editor - Broadcast Assistant

Antena 3 Canarias

2011-2011

Communication Cabinet Assistant

Partido Andalucista - Provincial Council of Seville

Education

2023-2024

CESIF

2022-2022

HubSpot Academy

Inbound Marketing

2023-2024

CESIF

MS Pharmaceutical Marketing

MS Pharmaceutical Marketing

2022-2022

Stanford University online

Center for Health Education

Health Communication: Strategies for Impact and Success

2022-2022

Journalism School El País/UAM

'Materia' Scientific journalism workshop

2021-2021

HarvardX, online learning initiative of Harvard University

Prescription Drug Regulation, Cost, and Access: Current Controversies in Context

2018-2018

Boston University Questrom Business School BUx

Strategic Social Media Marketing

2017-2018

Online Course on web analytics

Escuela de Organización Industrial (EOI)

2017-2017

Global Business Session: Optimisation campaigns in Paid & Social Media

Adigital

2016-2017

Online course on Digital Marketing

Interactive Advertising Bureau

2012-2012

Expertise in Coaching

European Coaching Institute

2016-2017

MS - Corporate Communication Management

University of Barcelona, OBS, EAE

2005-2011

BSc Degree in Journalism

University of Seville

Interests

 Medicine & Pharma  Technology  Writing  Healthcare  Science  Research & Development 

Branding   Medical papers  Psychology

Social Media Marketing & Communication    Software  Telecoms  Architecture  Graphic design  Social Media  Coaching  Helping others 

 Photography    Pilates   Yoga   Ballet  

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